Shreya Kankanhalli

Biography

Shreya Kankanhalli is an assistant professor of marketing and management communications at the Samuel Curtis Johnson Graduate School of Management within the Cornell SC Johnson College of Business. She conducts randomized field experiments and econometric analysis to investigate firm strategies and consumer behavior in developing economics. Substantively, her current research focuses on how traditional small-scale retail firms can modernize and adopt digital technologies, including Fintech. Kankanhalli aims to do policy-relevant and managerially-relevant research that uncovers mechanisms by which traditional micro-entrepreneurs can improve their financial and business performance. She creates novel datasets in her research by collecting primary field data on understudied marketing variables, algorithmically analyzing images of firms, and obtaining electronic transaction data from traditional firms.

Kankanhalli graduated from Stanford University with a PhD in quantitative marketing in 2021. She holds a BA (with honors) and MSc (with distinction) in economics from Cambridge University and the London School of Economics, respectively.

Recent Courses

• NBA 6045 - Innovation and New Product Management
• AEM 4080 - Innovation And New Product Management
• NBA 6240 - Strategic Product and Marketing Immersion

Academic Degrees

• PhD Graduate School of Business, Stanford University, 2021
• MS Economics, London School of Economics, 2016
• BA Economics, University of Cambridge, 2015