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Sachin Gupta (on leave)

Sachin Gupta (on leave)

  • Henrietta Johnson Louis Professor of Management

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Faculty Area

Faculty Expertise

  • Marketing
  • Business Analytics
  • Health Care
  • Privacy in Marketing Data
  • Nonprofits
  • Quantitative Modeling
  • Sustainability

Contact

Samuel Curtis Johnson Graduate School of Management

607.255.2354

sg248@cornell.edu

Cornell Directory Entry

Website

Biography

Sachin Gupta is the Henrietta Johnson Louis Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management. His research focuses on marketing research, health care, marketing data privacy, nonprofits, and marketing analytics.

Gupta’s work has received numerous recognitions. In 2025, he received the Dean's Distinguished Award for Societal Impact in Research, which honors faculty “whose research transforms critical thinking into practical solutions, extending beyond the traditional boundaries of business education.” His 2021 paper in the Journal of Marketing Research received the Paul E. Green Award of the American Marketing Association, an annual honor recognizing the Journal of Marketing Research article with the greatest potential to advance marketing theory, methods, and practice. His other papers have received the AMA–EBSCO Award for Responsible Research in Marketing (2020), the O’Dell Award (2008), and the Paul E. Green Award (2003).

Gupta served as editor-in-chief of the Journal of Marketing Research from 2020 to 2023 and as co-editor from 2016 to 2020. From 2014 to 2018, he was director of Cornell’s Ph.D. program in management. From 2010 to 2013, he served as the Johnson School’s associate dean for academic affairs, overseeing faculty recruitment and development and the school’s research function.

At Cornell, Gupta teaches a popular elective, Data Driven Marketing, to graduate, undergraduate, and executive students, as well as Analytics for Demand Management in the MSBA program. He has previously taught core and elective MBA courses in market research, pricing, and marketing management, and he teaches in a variety of nondegree executive education programs. He is the author of eCornell’s Marketing Analytics certificate and co-author of eCornell’s Data Privacy Strategy certificate.

In 2009, he received the Stephen Russell Distinguished Teaching Award, given by the Johnson Class of 2004 at its fifth reunion. In 2007, the graduating MBA class selected him for the Apple Award for Teaching Excellence. Before joining Cornell, he taught at the Kellogg School of Management at Northwestern University, where he received the Sidney Levy Award for teaching excellence and was recognized multiple times in the dean’s four-star list.

Gupta serves on the board of directors of the Aravind Eye Foundation, a 501(c)(3) organization that helps the Aravind Eye Care System extend its sustainable model of high-quality, patient-centered eye care to rural communities in India and to other developing countries.

Selected Publications

Awards and Honors

  • AMA-EBSCO Annual Award for Responsible Research in Marketing (2020) American Marketing Association
  • William F. O'Dell Award (2008) American Marketing Association
  • Paul E. Green Award (2003) American Marketing Association, Journal of Marketing Research
  • Russell Distinguished Teaching Award (2008) Johnson Graduate School of Management
  • Apple Award for Teaching Excellence (2006) Johnson Graduate School of Management

Recent Courses

  • BANA 6390 - Analytics for Demand Management
  • NBAE 6755 - Customer and Digital Advertising Analytics

Academic Degrees

  • PhD Johnson Graduate School of Management, Cornell University, 1993
  • Post-Graduate Diploma Indian Institute of Management, Ahmedabad, 1984
  • BA St. Stephen's College, University of Delhi, 1982