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Sachin Gupta

Sachin Gupta

  • Henrietta Johnson Louis Professor of Management

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Faculty Expertise

  • Marketing
  • Business Analytics
  • Health Care
  • Privacy in Marketing Data
  • Nonprofits
  • Quantitative Modeling


Samuel Curtis Johnson Graduate School of Management


Cornell Directory Entry


Sachin Gupta is the Henrietta Johnson Louis Professor of Marketing at the Samuel Curtis Johnson Graduate School of Management. Gupta's research focuses on marketing research, healthcare, privacy of marketing data, nonprofits, and marketing analytics.

Gupta's published research has received several recognitions. Most recently, his 2021 paper published in the Journal of Marketing Research (JMR) received the Paul E. Green Award of the American Marketing Association (AMA). This annual award recognizes the article in JMR that demonstrates the greatest potential to contribute to the theory, methods, and practice of marketing.

Gupta served as editor-in-chief of the Journal of Marketing Research from 2020-2023, and as co-editor from 2016-2020. From 2014 to 2018 he was director of Cornell's PhD in Management program. From 2010 to 2013, he was Johnson's associate dean for academic affairs. In that role he was responsible for recruitment and development of faculty, and for the school's research function.

At Cornell, Gupta teaches a popular elective course, Data Driven Marketing, to graduate and undergraduate students, and Analytics for Demand Management in the MSBA program. He previously taught core and elective MBA courses in market research and pricing and marketing management. He also teaches in a variety of non-degree executive education programs. Gupta is the author of eCornell's Marketing Analytics certificate and co-author of eCornell's Data Privacy Strategy certificate.

In 2009, he received the Stephen Russell Distinguished Teaching Award, given by the Johnson class of 2004 at their fifth reunion. In 2007, the graduating MBA class selected him to receive the Apple Award for Teaching Excellence. He previously taught at the Kellogg School of Management at Northwestern University, where he received the Sidney Levy Award for teaching excellence and was recognized in the dean's four-star list on multiple occasions.

Gupta serves on the board of directors of the Aravind Eye Foundation, a 501(c)3 that helps the Aravind Eye Care System spread its sustainable model of high quality, patient-centric eye care to India's rural populations and to other developing countries.

Selected Publications

Awards and Honors

  • AMA-EBSCO Annual Award for Responsible Research in Marketing (2020) American Marketing Association
  • William F. O'Dell Award (2008) American Marketing Association
  • Paul E. Green Award (2003) American Marketing Association, Journal of Marketing Research
  • Russell Distinguished Teaching Award (2008) Johnson Graduate School of Management
  • Apple Award for Teaching Excellence (2006) Johnson Graduate School of Management

Recent Courses

  • BANA 6390 - Analytics for Demand Management
  • NBAE 6755 - Customer and Digital Advertising Analytics
  • NBA 6390 - Data Driven Marketing
  • AEM 4435/AEM 5435 - Data Driven Marketing

Academic Degrees

  • PhD Samuel Curtis Johnson Graduate School of Management, Cornell University, 1993
  • Post-Graduate Diploma Indian Institute of Management, Ahmedabad, 1984
  • BA St. Stephen's College, University of Delhi, 1982