Stijn M.J. van Osselaer

Stijn M.J. van Osselaer

  • S.C. Johnson Professor of Marketing
  • Area Chair for Marketing and Management Communication

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Interdisciplinary Theme

Faculty Expertise

  • Behavioral Research
  • Decision Making
  • Marketing
  • Services Marketing


Samuel Curtis Johnson Graduate School of Management


Cornell Directory Entry


Professor Stijn van Osselaer is S.C. Johnson Professor of Marketing at the Johnson Graduate School of Management. His research focuses on branding, customer loyalty, connecting customers with service providers, and the influences of learning, memory, and cognition in consumers' decisions. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and many other scientific journals. Professor van Osselaer serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing, and he has twice served as an associate editor at the Journal of Consumer Research ((2008-2011, 2012-2018).

At Johnson, Professor van Osselaer teaches the core marketing course. He previously taught at the University of Chicago's Booth School of Business, London Business School, and Rotterdam School of Management. In 2012-2013, he was a visiting research scholar at the University of Colorado's Leeds School of Business. In 2015, Professor van Osselaer served as the president of the Society for Consumer Psychology. He has also co-chaired the 2010 annual conference of the Association for Consumer Research (ACR) and served as a member of this organization's board of directors.

Selected Publications

Awards and Honors

  • C.W. Park Award for Outstanding Contribution (Best Paper Award) (2019) Journal of Consumer Psychology
  • PhD Supervisor Award (2018) Erasmus Research Institute of Management
  • Outstanding Member of the Editorial Review Board Award (2018) International Journal of Research in Marketing
  • Outstanding Reviewer Award (2017) Journal of Consumer Psychology

Recent Courses

  • BANA 5030 - Introduction to Marketing and Marketing Analytics
  • NCCY 5030 - Marketing Management
  • NCC 5030 - Marketing Management

Academic Degrees

  • PhD University of Florida, 1998