Bradley N. Treat

Bradley N. Treat

  • Visiting Lecturer

Faculty Expertise

  • Entrepreneurship and Innovation


Samuel Curtis Johnson Graduate School of Management


Cornell Directory Entry


Brad Treat is a visiting lecturer of management at the Samuel Curtis Johnson Graduate School of Management. A serial entrepreneur with deep Cornell roots, Treat was most recently the founding CEO of Mezmeriz, a high-tech company making interactive projectors and reality capture cameras to embed into mobile phones. Mezmeriz is based on patented MEMS technology developed by company cofounder Shahyaan Desai at Cornell.

Previously, Treat was the entrepreneur-in-residence at Cornell University. He was also the co-founder and CEO of SightSpeed, an innovative video and voice communications company. Together with co-founders Aron Rosenberg and Cornell professor Toby Berger, Treat grew SightSpeed from a university research project into the world's premier video calling software. SightSpeed was profitably acquired by Logitech for $30MM.

Earlier in his career, Treat worked for eight years in the automotive industry in both the United States and Spain, at Bowles Fluidics and GKN Automotive. He holds a degree in mechanical engineering from North Carolina State, and an MBA from the Johnson School.

A resident of Ithaca, Treat is faculty at Ithaca College, as well as Johnson, teaching practical entrepreneurship. With the loving support of his wife Kristin, he competes in long-distance Ironman triathlons in the "Clydesdale" division, has done a few Ironman triathlons, and has finished a handful of marathons without walking.

Recent Courses

  • AEM 3249 - Entrepreneurial Marketing and Strategy
  • MGMT 5640 - Entrepreneurship
  • NBA 5070 - Entrepreneurship for Scientists and Engineers
  • AEM 4000 - Grand Challenges Project
  • NBA 6860 - Startup Learning Series
  • NBA 5380 - The Business Idea Factory

Academic Degrees

  • MBA Cornell University, 2002