Jeremy Kagan

Jeremy Kagan

  • Visiting Lecturer

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Samuel Curtis Johnson Graduate School of Management

Cornell Directory Entry


Jeremy Kagan is the managing partner of Textbook Ventures, an early-stage venture capital firm investing in founders from the university ecosystems in New York. Kagan is an advisor to corporations, startups and digital media companies on growth and innovation. He is the former managing director of the Eugene Lang Center for Entrepreneurship at Columbia Business School where he managed the entrepreneurial curriculum, student programs, the Lang venture capital fund, and the Columbia Startup Lab. While there, he launched the Columbia Alumni Virtual Accelerator (CAVA), and the corporate innovation program, partnering companies and student entrepreneurs to start businesses in their areas of interest. Kagan remains on the board of the Lang Center, and is a mentor in residence at the Columbia Startup Lab. He is a judge of the Columbia Entrepreneurship annual business plan competition and the SIPA Dean's Challenge for Social Impact startups.

Kagan also teaches the Digital Marketing Intensive in the Cornell Tech MBA program and Founding a Startup and Entrepreneurship at New York University's Stern School of Business and Tandon School of Engineering. His book Digital Marketing: Strategy and Tactics, the first textbook for digital marketing, was published in 2018 by the Wessex Press, and is now in its second edition, with international editions now available as well. His latest book, Designing the Successful Corporate Accelerator was released by Wiley in 2021.

Kagan previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize and expand their search and social advertising campaigns. He was part of the Entrepreneurs Roundtable Accelerator's first cohort in New York City, and remains an active alumni mentor with both the regular and global programs. Kagan is also an award-winning mentor at other accelerators around the city and is an Entrepreneur in Residence for the Founder Institute.

Kagan has been a speaker and corporate trainer in the digital media industry, where his clients include companies in content, services, and ecommerce, as well as traditional advertising agencies. Kagan previously worked at Sony Music Entertainment in the Global Digital Business, where he was the Vice President of Global Account Management, working with large partners such as Nokia and Sony Ericsson. Before this, he was Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, where Kagan headed research and innovation out of the New York office.

Kagan lives in New York's East Village with his wife and children, and now walks his kids to school around the corner from where he used to produce indie rock concerts. Life's funny that way.

Recent Courses

  • NBAY 5400 - Culture Media Tech Intensive
  • NBAE 5010 - Data Analytics
  • NBAY 6950 - The Business of Gaming: Perspectives in Strategy, Technology and Marketing

Academic Degrees

  • MBA Columbia Business School, Columbia University, 1999
  • BS University of Pennsylvania, 1991
  • BA University of Pennsylvania, 1991