Faculty Area
Interdisciplinary Theme
- Behavioral Economics and Decision Research
- Business of Sustainability
Faculty Expertise
- Behavioral Research
- Marketing
- Sustainability
Contact
Samuel Curtis Johnson Graduate School of Management
Website
Biography
Jacqueline Rifkin is an assistant professor of marketing and management communications at the Samuel Curtis Johnson Graduate School of Management within the Cornell SC Johnson College of Business. She studies consumer behavior and consumer psychology, with a focus on how consumers manage their resources—their time, money, and experiences—and how this affects consumer well-being. Her work has been published in Journal of Consumer Research, Journal of Marketing, and Psychological Science, and has been featured by Hidden Brain, The Boston Globe, and The Wall Street Journal.
Rifkin graduated from the Fuqua School of Business at Duke University with a PhD in Marketing in 2020, and holds a BA in psychology from the University of Pennsylvania. She has worked in both the marketing and market research industries.
Recent Courses
- HADM 3470/HADM 6470 - Consumer Behavior
- AEM 3440/AEM 6440 - Consumer Behavior
- NBA 6260 - Consumer Behavior
Academic Degrees
- PhD Fuqua School of Business, Duke University, 2020
- BA College of Arts and Sciences, University of Pennsylvania, 2011