Manoj Thomas

Manoj Thomas

  • Professor
  • Nakashimato Professor
  • Area Coordinator for Marketing and Management Communication

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Interdisciplinary Theme

  • Behavioral Economics and Decision Research
  • Business of Food
  • Innovation, Entrepreneurship & Technology

Faculty Expertise

  • Behavioral Research
  • Marketing


Samuel Curtis Johnson Graduate School of Management


Cornell Directory Entry


Professor Manoj Thomas is a behavioral scientist who trains business executives to use behavioral science for smarter marketing decisions. Thomas has been awarded the Apple Award for Excellence in Teaching, which is voted on by the graduating class of MBA students, and the Stephen Russell Family Teaching Award, which is voted on by the five-year residential MBA reunion class and indicates a lasting influence on their education. Professor Thomas’ research examines the unconscious go and stop signals in people’s minds that influence their purchase decisions. He is the co-author of the book Why People (Don't) Buy: GO and STOP signals.

Selected Publications

Awards and Honors

  • Outstanding Reviewer Award (2016) Journal of Consumer Research
  • Stephen Russell Teaching Award (based on vote by students who graduated 5 years ago) (2016) Johnson Graduate School of Management, Cornell University
  • Apple Award for Excellence in Teaching (based on vote by graduating MBA class) (2010)
  • Clifford H. Whitcomb Faculty Fellow (2008) Johnson Graduate School of Management

Recent Courses

  • NCCB 5030 - Marketing

Academic Degrees

  • PhD Stern School of Business, New York University, 2006
  • MBA Indian Institute of Management, Calcutta, 1994
  • BEng National Institute of Technology, 1992