Customized Immersion

Design your own learning and skill-building immersion to fit your unique career goals.


The customized immersion is best for students interested in a specialized area with coursework outside of Johnson (e.g., real estate in the Nolan School, human resources at the ILR School, healthcare in the Sloan Program, or energy in the College of Engineering), or in areas that span across multiple immersions. Students in the customized immersion work closely with faculty advisors to carve out a curriculum that best matches their needs.

Career Paths

  • Real estate
  • Human resource management
  • Hospitality
  • Healthcare
  • Entertainment

A Sample of Companies Recruiting Here

Recent customized immersion students secured MBA internships and full-time employment at esteemed firms, financial institutions, and companies such as:

  • Amazon
  • Google
  • McKinsey
  • E & Y
  • Procter & Gamble
  • PricewaterhouseCoopers

And more.


The ultimate in flexibility, the customized immersion allows students to create a unique learning experience that is aligned with their career goals and specialized area of interest.

Curriculum Details

From an interest in healthcare to entertainment, students enrolled in the customized immersion can choose courses, electives, and projects tailored to their area of interest. CI’s dynamic curriculum consists of:

  • Core courses
  • Electives
  • Hands-on project developed in collaboration with faculty advisors

Key Skills Developed

The customized immersion cultivates and strengthens your skillsets with a special focus on:

  • Critical thinking
  • Creative problem solving
  • Leadership

Clubs & Associations

Take advantage of clubs, associations, and networking opportunities related to the customized immersion, such as:

Customized Immersion PDF

Customized Immersion Handout

View PDF

Sylvia Kang, MBA '13

"The Customized Immersion provided me the flexibility to take courses most meaningful to my career goals. That freedom has allowed me to leverage my life sciences background while focusing on developing other critical skills that will help me advance in the industry."

Sylvia Kang, MBA ‘13

Apirudee Aim Dulyasittikorn, MBA ‘13

"Johnson’s Customized Immersion creates learning opportunities both inside and outside the classroom, and I have been able to align my experiences to my specific career interests. The flexibility of this Immersion speaks volumes about the diverse opportunities available and how you can create a distinct story and career path."

Apirudee Aim Dulyasittikorn, MBA ‘13