Welcome to the Debra Paget and Jeffrey Berg Business Simulation Laboratory
The Lab's mission is to facilitate data-driven behavioral research to advance the study of complex decision making and influence innovation in problem solving and business model development.
The Lab principally serves SC Johnson College of Business faculty, graduate students, and postdocs, but also offers opportunities to undergraduates and staff, and is open to the whole Cornell campus.
SC Johnson College of Business researchers use lab resources to study behavioral science and decision research in various areas of business, including accounting, finance, marketing, operations, and organizational behavior. For more detail, visit our Research page.