The Business Simulation Lab invites anyone with connection to Cornell University or Ithaca to participate in our research. Studies run the gamut, from five minutes to over an hour, online or in the Lab. You may be asked to adopt an entrepreneurial mindset and make business decisions, negotiate contract terms with other participants, rate consumer goods, or take part in a wine tasting focus group. All studies pay cash, online cash transfer, or gift card or prize lottery. Students in certain classes can also earn extra credit.
All members of the Cornell community can access BSL studies on Johnson Sona Systems, our online research management system.
Students and Staff
If you do not currently have an account, you can request one on the BSL Sona New User Page. Use your cornell.edu email address and Net ID as your username to request an account. To hear about paid studies choose “Paid” and “Online” studies from the course list. Signing up doesn’t commit you to anything except receiving regular emails about ongoing studies. You can unsubscribe at any time.
Cornell SC Johnson College of Business Alumni
College of Business graduates can stay connected by helping faculty understand how business professionals make decisions. Share your valuable experience and support research by taking this two-to-three minute survey. We will email you with online studies at most once per quarter, but probably less.
Ithaca Community Members
Ithacans that do not work or study at Cornell, or have a cornell.edu email address, can sign up to hear about focus group and other studies. Please complete this two-minute survey with your email address and some information about yourself. We will email at most a few times per semester to recruit you to well-paid studies on campus.