Sachin Gupta Appointed Co-Editor of Top Marketing Journal


Sachin Gupta, the Henrietta Johnson Louis Professor of Management, professor of marketing, and PhD program director at the Samuel Curtis Johnson Graduate School of Management, has been appointed co-editor of the American Marketing Association’s Journal of Marketing Research (JMR).

“This appointment is a tremendous honor since it shows that my peers in the field are willing to entrust such an important task to me. It also brings greater visibility to Johnson and to Cornell,” Gupta said. “Further, I see it as a great learning opportunity—to closely interact with the latest research of leading scholars in the field.”

JMR is the major academic journal for research in marketing and publishes the highest-quality empirical, theoretical, and methodological marketing research for technically oriented research analysts, educators, and statisticians.

Gupta sees this appointment as an opportunity to influence the marketing discipline by “encouraging and shaping high-quality, relevant, and rigorous research in marketing.”

Gupta’s role as co-editor for this publication corresponds with his own research focus on analytical models of marketing phenomena, including discrete choice models of consumer behavior, marketing mix models, measurement of returns on marketing investments, pricing, promotions, and advertising decisions. Gupta has had several papers published in JMR, as well as other journals. His JMR-published research has been named as a finalist or winner of the journal’s prestigious Paul E. Green (2003 winner) and O’Dell (2008 winner) awards. He previously served on JMR’s editorial board from 2003 to 2013.

When he assumes his new role on July 1, 2016, Gupta and JMR’s two other co-editors will aim to publish the best research and strengthen the reputation of the journal; and therefore, attract the best submissions from authors.

At Johnson, Gupta teaches a popular MBA elective course called Data Driven Marketing and has previously taught the core Marketing Management course in multiple programs, as well as elective courses such as Pricing Strategy and Tactics and Marketing Research. He is also the author of eCornell’s Data Driven Marketing certificate program.