Our general management curriculum ensures that students develop the strong grounding in all of the functional areas of business required of the general manager of an organization. Through the integrated and sequenced delivery of courses, students logically move from topic to topic, accumulating new knowledge, skills, and ideas throughout the program.
While there are no set terms or semesters in the program, the courses are typically delivered in the following sequence.
Leadership and High Performance Teams
The ability to be an effective and supportive team member is paramount to success in the program. Through a combination of exercises, case discussions, and briefings, students enhance their skills in building and managing teams, both in the program and in the work environment.
Managing & Leading Organizations
This course introduces some of the major ideas and findings in the field of managing and leading in contemporary organizations. It approaches this complex field by systematically uncovering the myths and beliefs that are held about leadership and examining how they hold up to the scrutiny of critical thinking, analysis, and research evidence.
Role of the General Manager
This course provides a general management perspective on how to manage a business. There is an emphasis on the role of leadership in creating, strengthening, and sustaining high performance by developing an entrepreneurial corporate culture.
This course includes an introduction to the foundational concepts and mechanics of accounting, as well as an overview of the accounting systems used by firms to measure and report their economic performance to stakeholders. By the end of the course, students are able to read and interpret financial accounting reports and draw conclusions about a firm’s performance.
Business Decision Models
This course examines the quantitative tools that are used to improve the quality of management decisions. These tools include statistical inference, regression analysis, forecasting, and decision analysis.
This course addresses the two kinds of financial decisions made by corporations – what kinds of investments the corporation should make and how it should pay for them. By the end of the course, students gain a solid understanding of capital budgeting, stock and bond valuation, optimal portfolio choice decisions, the pricing of risk, and capital structure.
Economics & Industry Analysis
With an equal focus on micro and macroeconomic theory, this course enhances management decision making through the application of economic theory. Topics covered include supply, demand, market structure, market prices, production and cost functions, market failure, externalities, and competitive market equilibrium.
This course provides the knowledge necessary to value companies using an economic framework. The course begins with a rough, but complete, outline of the valuation process. It then increases in the level detail and difficulty, as students consider real-world valuation cases.
Using modern, economics-based theories of markets and firms as a foundation, this course includes a multitude of real-world strategic situations. Readings, lectures, and discussions address a wide variety of industries and establish a set of analytic tools that can be applied to many business circumstances.
New Venture Management
This course is designed to embed a greater appreciation for the role of entrepreneurial thinking in the minds of all students, regardless of their entrepreneurial intent. By the end of the course, students should be able to differentiate between an idea and a true business opportunity, assess a business plan, pitch a business opportunity, and realize how to capitalize on new venture opportunities.
While using case studies and simulations, this course examines how to build positive working relationships and ways to move from confrontation to problem solving. It focuses on improving negotiating skills and developing techniques for building agreement among organizational stakeholders such as customers, suppliers, partners, and employees.
Management Information Systems
Information systems and technology can transform the capabilities of a business. This course analyzes and reviews global information industry trends and their implications for business. It includes information on how to plan, develop, and implement effective information technology strategies to drive competitiveness and profitability.
Through a discussion of key marketing theories and practical application, this course prepares business managers to formulate and communicate solutions to commonly faced marketing problems. It explores marketing strategy, mix, and research, while emphasizing the importance of quantitative analysis and consumer behavior.
This course is designed to provide students with the tools and information needed to interpret performance measures generated by the managerial reporting systems used in today’s organizations. It also explores the design systems that generate useful measures, as well as how to make better decisions with the information available.
Operations Management deals with the delivery of products and services in an organization. This course focuses on the relevant tools and concepts, including managing processes, service operations, project management, inventory management, forecasting, lean operations, managing quality, and supply chain coordination.
Sustainable competitive advantage is derived from maximizing customer closeness while building positive competitive differentiation. This course covers the key frameworks, best practices, and approaches used effectively by strategic marketers.
Cornell Management Simulation
In this business simulation course, student teams are responsible for managing a manufacturing company. Each team is responsible for making yearly decisions in the areas of sales, marketing, operations, and finance. Teams compete against one another to gain market share, generate revenue, and increase profitability.
This course is intended to provide the knowledge and understanding of the processes, customs, policies, laws, and institutions that impact the way a corporation is directed or controlled. It also addresses the relationships among the many stakeholders of an organization and their goals and interests.
Corporate Financial Policy
This course develops the framework for evaluating the gains, costs, and risks of managing firms’ financial assets and liabilities. Among other topics, this course will address issues related to firm capital structure, dividend policy, issuance decisions, and liquidity management. It will consider the prospective of financial managers at public corporations, as well as that of market participants.
This course emphasizes global, strategic, and operational themes. Topics include understanding the sources of competitive advantage for the multinational firm, market entry strategies, international alliances, and the role of the general manager in a global business.
This course is designed to expand international business perspectives and provide the tools required to manage effectively in the global marketplace. With a focus on the development of an international strategy, topics covered include accessing and interpreting relevant business data in a foreign market, protecting intellectual property, managing international alliances, and working within multinational corporations.
Major Project Courses:
Individual Project Course
For this project, students complete a Management Consulting Project or a New Venture Project. Both options provide students with the opportunity to apply the concepts they have learned in the program, while solving an existing issue or creating a new business opportunity.
While completing their project, all students will be assigned to a Project Advisor. All projects require the successful completion of a proposal, work plan, consulting report or business plan, and final pitch.
The Management Consulting Project requires students to identify a managerial problem or opportunity within an organization and devise a plan to solve the problem or exploit the opportunity. Students may work within their own organization to complete this project.
The New Venture Project requires students to prepare a comprehensive business plan for a new venture. The plan would require a range of considerations including marketing, operations, finance, and human resources. The project can explore a new business opportunity or a new venture within an existing business.
Global Business Project
The Global Business Project is a team-based, team-directed project conducted with the guidance of Project Advisor. Projects must focus on a substantive, existent international business challenge or opportunity within an organization. Once the challenge or opportunity is identified and agreed upon, the student teams complete an international field study, conduct the required work and research, and prepare a recommendation for future action. While completing the project, students must travel internationally, typically for a minimum of five business days.
Taking place at the end of the program, the Global Business Project allows students to integrate what they have learned in the MBA curriculum by applying course concepts to a practical, international business situation.