Additional Courses

The Smith Family Business Initiative is offering a series of franchising workshops spring 2019. The workshops will introduce students to franchising, the middle path of risk-mitigated entrepreneurship, and will be lead by Shawn Goldsmith BS’ 12, MBA ’13.

March 1 – Franchising a pathway into business ownership

Additional instructor: Dan Monaghan

This half-day seminar is focused on understanding how to apply the franchise business model to quickly scale your business. The class will review real franchise cases with real franchise experts.

  • Understand the basics of the franchise business model
    • Why companies franchise in relationship to the low capital/high growth strategy, legal protections, and supply chain
    • What are the foundational pieces to make a concept franchiasable, and how does it differ from licensing
    • Intricacies between the Franchisor vs. Franchisee relationship
  • How to expand my existing business into a franchise
    • What is needed to make my business a franchise
    • Franchise Disclosure Document
    • Operating manual
    • Franchisee recruitment
    • International expansion

March 1 – RSVP HERE

April 13: How to Franchise Your Family Business and Invest in Franchises

Additional instructor: Lee Plave

This half-day seminar introduces students to franchising, a middle path of risk-mitigated entrepreneurship. Learn how you can own an entrepreneurial venture, while guided by a proven game plan that increases your chance for success. When opening a franchise, franchisor corporate support and franchisee peer advising provides security not usually available to new business owners. The class will review real franchise cases with real franchise experts.

  • Deciphering a Franchise Disclosure Document (FDD, “The Franchise 10k”) to find the right franchise to invest in
    • FTC protection standards
    • Litigation and bankruptcy review
    • Franchisee fees and other investments
    • Franchisee vs. franchisor obligations
    • Territory mapping
    • Franchise financials
  • Financing your franchise
    • Franchise fee and royalty analysis
    • Operating costs
    • Equity vs. debt structuring
    • Nontraditional roll over for business startups (ROBS)

April 13 – RSVP HERE

May 3: How to grow into a Multi-Unit, Multi Brand Franchise Owner

Additional instructor: Doc Cohen and Josh York

This half-day seminar introduces students to franchising, a middle path of risk-mitigated entrepreneurship. Learn how you can own an entrepreneurial venture, while guided by a proven game plan that increases your chance for success. When opening a franchise, franchisor corporate support and franchisee peer advising provides security not usually available to new business owners. The class will review real franchise cases with real franchise experts.

  • Deciphering a Franchise Disclosure Document (FDD, “The Franchise 10k”) to find the right franchise to invest in
  • Financing your franchise

May 3 – RSVP HERE

Please email Erin Kelly, eak58@cornell.edu if you have any questions. We look forward to your participation in these workshops.