Marketing

Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.

Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.

Johnson supports scholarly activity of marketing faculty and students. For instance, faculty and students have access to the Johnson Business Simulation Laboratory to conduct experiments, as well as a participant pool for experimental research. Funding is available to support student research projects and travel to national and international conferences. Johnson also is the home to the internationally-recognized academic journal, Administrative Science Quarterly.

Faculty

• Tommaso Bondi – Johnson
• Khaled Boughanmi – Johnson
• HaeEun Helen Chun – Nolan
• Chekitan Dev – Nolan
• Geoffrey Fisher – Dyson
• Emily Garbinsky– Johnson
• Sachin Gupta – Johnson
• Vrinda Kadiyali – Johnson
• Robert Kwortnik – Nolan
• Kathy LaTour – Nolan
  
• Jura Liaukonyte – Dyson
• Michael Lynn – Nolan
• Young-Hoon Park – Johnson
• Omid Rafieian – Johnson
• J. Edward Russo – Johnson
• Suzanne Shu – Dyson
• Douglas M. Stayman – Johnson
• Manoj Thomas – Johnson
• Stijn M.J. van Osselaer – Johnson
• Kaitlin Woolley – Johnson
• Nathan Yang – Dyson

Some of our alumni

• Piyush Anand ’21
• Shreyans Goenka ’20
• Sachin Gupta ’93
• Aparna Labroo ’04 
• Qiang Liu ’08
• Meg Meloy ’96
• Dinesh Puranam ’16
• Sharmistha Sikdar ’19
• K. Sudhir ’98
• Sriram Venkataraman ’05