Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.

Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.

Johnson supports scholarly activity of marketing faculty and students. For instance, faculty and students have access to the Johnson Business Simulation Laboratory to conduct experiments, as well as a participant pool for experimental research. Funding is available to support student research projects and travel to national and international conferences. Johnson also is the home to the internationally-recognized academic journal, Administrative Science Quarterly.


Some of our alumni