Marketing

Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.

Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.

Johnson supports scholarly activity of marketing faculty and students. For instance, faculty and students have access to the Johnson Business Simulation Laboratory to conduct experiments, the Dyson Lab for Experimental Economics & Decision Research), as well as an online participant pool for experimental research. Funding is available to support student research projects and travel to national and international conferences. Johnson also is the home to the internationally-recognized academic journal, Administrative Science Quarterly.

Our faculty regularly publish in top marketing journals, including the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science, among others. For additional information on faculty research, please visit individual faculty websites.

Marketing students take courses developed and taught by marketing faculty, as well as courses outside the area (e.g., from expert faculty in Psychology, Economics, Computer Science, etc.).

A representative summary of courses offered by Marketing faculty are below:

Behavioral*