Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems.

Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.

Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.


Selected Journals

  • Journal of Consumer ResearchJournal of Marketing ResearchMarketing Science

Recent marketing dissertations and places of first employment

  • “Measuring and Analyzing Voice: Implications for Consumers, Managers, and Regulators,” Dinesh Puranam, University of Southern California
  • “Thesis and Essays on Time Varying Consumer Preferences,” Sungho Park, Arizona State University
  • “The Effect of Novelty on Subsequent Choice and Preferences,” Guergana P. Spassova, Monash University
  • “Models of Competition in the U.S. Motion Picture Industry,” Anirban Mukherjee, Singapore Management University
  • “Essays on Pharmaceutical Marketing,” Qiang Liu, Purdue University
  • “The Impact of Cognitive Consistency and Associative Reasoning on Judgment and Decision Making,” Anne-Sophie Chaxel, McGill University
  • “Empirical Models for Assessing the Role of Brand Equity in Market Performance and Brand Bundling,” Benjamin Kartono, Nanyang Technical University
  • “Essays on Structural Analysis of Retail Competition using Classical and Bayesian Estimation Techniques,” Sriram Venkataraman, Emory University
  • “Happiness Increases Thoughts and Behavior Reflecting Fairness,” Aparna Labroo, University of Chicago Graduate School of Business
  • “Role of Reference Points in Consumer Choice and Product Design: Bayesian Methods and Empirical Tests,” Natasha Zhang Foutz, University of Maryland