Marketing

Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems.

Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.

Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.

Faculty

• HaeEun Helen Chun – Hotel
• Chekitan Dev – Hotel
• Geoffrey Fisher – Dyson
• Sachin Gupta – Johnson
• Vrinda Kadiyali – Johnson
• Robert Kwortnik – Hotel
• Kathy LaTour – Hotel
• Clarence Lee – Johnson
• Jura Liaukonyte – Dyson
• Michael Lynn – Hotel
• Young-Hoon Park – Johnson
• J. Edward Russo – Johnson
• Douglas M. Stayman – Johnson
• Manoj Thomas – Johnson
• Stijn M.J. van Osselaer – Johnson
• Kaitlin Woolley – Johnson

Some of our alumni

• Shreyans Goenka ’20
• Sachin Gupta ’93
• Aparna Labroo ’04 
• Qiang Liu ’08
• Meg Meloy ’96
• Dinesh Puranam ’16
• Sharmistha Sikdar ’19
• K. Sudhir ’98
• Sriram Venkataraman ’05