Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.
Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.
Johnson supports scholarly activity of marketing faculty and students. For instance, faculty and students have access to the Johnson Business Simulation Laboratory to conduct experiments, the Dyson Lab for Experimental Economics & Decision Research), as well as an online participant pool for experimental research. Funding is available to support student research projects and travel to national and international conferences. Johnson also is the home to the internationally-recognized academic journal, Administrative Science Quarterly.
Our faculty regularly publish in top marketing journals, including the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science, among others. For additional information on faculty research, please visit individual faculty websites.
Marketing students take courses developed and taught by marketing faculty, as well as courses outside the area (e.g., from expert faculty in Psychology, Economics, Computer Science, etc.).
A representative summary of courses offered by Marketing faculty are below:
- B1. Judgement and Decision Making/BDT
- B2. Information Processing/Social Psychological Perspectives
- B3. Cognitive Psychological Perspectives
- B4. A Special Topics Course
- Q1. Choice Modeling and Diffusion
- Q2. Empirical Models (includes machine learning methods)
- Q3. Structural Models in Marketing
- Q4. A Special Topics Course
Tommaso Bondi – Johnson
Khaled Boughanmi – Johnson
Emily Garbinsky– Johnson
Omid Rafieian – Johnson
Suzanne Shu – Dyson
Nathan Yang – Dyson
Some of our alumni
Arnaud Monnier, Graduation Year: 2022, First Placement: EDHEC Business School (France)
Sarah Lim, Graduation Year: 2021, First Placement: University of Illinois
Piyush Anand, Graduation Year: 2021, First Placement: Rice University
Sungjin Kim, Graduation Year: 2020, First Placement: University of Hawaii at Manoa
Shreyans Goenka, Graduation Year: 2020, First Placement: Virginia Tech
Sharmistha Sikdar, Graduation Year: 2019, First Placement: Dartmouth College
Jialie Chen, Graduation Year: 2018, First Placement: University of Arkansas
Joowon Park, Graduation Year: 2017, First Placement: City University of Hong Kong
Dinesh Puranam, Graduation Year: 2016, First Placement: University of Southern California
Hwang Kim, Graduation Year: 2015, First Placement: Chinese University of Hong Kong
Ping Zhao, Graduation Year: 2014, First Placement: Wilfrid Laurier University
Chang Hee Park, Graduation Year: 2012, First Placement: Binghamton University
Anne-Sophie Chaxel, Graduation Year: 2012, First Placement: McGill University