Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems. Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.

Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.

Johnson supports scholarly activity of marketing faculty and students. For instance, faculty and students have access to the   Johnson Business Simulation Laboratory to conduct experiments, the  Dyson Lab for Experimental Economics & Decision Research), as well as an online participant pool for experimental research. Funding is available to support student research projects and travel to national and international conferences. Johnson also is the home to the internationally-recognized academic journal, Administrative Science Quarterly.

Our faculty regularly publish in top marketing journals, including the Journal of Marketing Research, the Journal of Consumer Research, and Marketing Science, among others. For additional information on faculty research, please visit individual faculty websites.

Marketing students take courses developed and taught by marketing faculty, as well as courses outside the area (e.g., from expert faculty in Psychology, Economics, Computer Science, etc.).

A representative summary of courses offered by Marketing faculty are below:


  • B1. Judgement and Decision Making/BDT
  • B2. Information Processing/Social Psychological Perspectives
  • B3. Cognitive Psychological Perspectives
  • B4. A Special Topics Course


  • Q1. Choice Modeling and Diffusion
  • Q2. Empirical Models (includes machine learning methods)
  • Q3. Structural Models in Marketing
  • Q4. A Special Topics Course


Tommaso Bondi – Johnson

Khaled Boughanmi – Johnson

Helen Chun – Nolan

Chekitan Dev – Nolan

Geoffrey Fisher – Dyson

Emily Garbinsky– Johnson

Sachin Gupta – Johnson

Vrinda Kadiyali – Johnson

Robert Kwortnik – Nolan

Kathy LaTour – Nolan

Jura Liaukonyte – Dyson

Michael Lynn – Nolan

Young-Hoon Park – Johnson

Omid Rafieian – Johnson

J. Edward Russo – Johnson

Suzanne Shu – Dyson

Douglas M. Stayman – Johnson

Manoj Thomas – Johnson

Stijn M.J. van Osselaer – Johnson

Kaitlin Woolley – Johnson

Nathan Yang – Dyson

Some of our alumni

Arnaud Monnier, Graduation Year: 2022, First Placement: EDHEC Business School (France)

Sarah Lim, Graduation Year: 2021, First Placement: University of Illinois

Piyush Anand, Graduation Year: 2021, First Placement: Rice University

Sungjin Kim, Graduation Year: 2020, First Placement: University of Hawaii at Manoa

Shreyans Goenka, Graduation Year: 2020, First Placement: Virginia Tech

Sharmistha Sikdar, Graduation Year: 2019, First Placement: Dartmouth College

Jialie Chen, Graduation Year: 2018, First Placement: University of Arkansas

Joowon Park, Graduation Year: 2017, First Placement: City University of Hong Kong

Dinesh Puranam, Graduation Year: 2016, First Placement: University of Southern California

Hwang Kim, Graduation Year: 2015, First Placement: Chinese University of Hong Kong

Ping Zhao, Graduation Year: 2014, First Placement: Wilfrid Laurier University

Chang Hee Park, Graduation Year: 2012, First Placement: Binghamton University

Anne-Sophie Chaxel, Graduation Year: 2012, First Placement: McGill University