Deepak Sirwani

Deepak Sirwani

PhD Student, Johnson



Samuel Curtis Johnson Graduate School of Management

Cornell Directory Entry


I am a Ph.D. Candidate in Marketing at Cornell University. My research is centered on consumer judgments and decisions in real-world settings, especially within the digital environment. My dissertation delves into the impact of numerical judgments in areas like ratings, time perception, and emerging technologies such as non-fungible tokens (NFTs). Generally, I’m passionate about discovering novel patterns in human decision-making, differentiating human intelligence from artificial intelligence. Before stepping into academia, I had a five-year stint in the business world. I was a founding member of OYO Rooms, an e-commerce startup that has since expanded into a top global hospitality chain. I will be on the academic job market in 2023-2024.

Recent Courses

  • NCC 4530/NCC 5530 - Marketing Management