Deepak Sirwani

Deepak Sirwani

PhD Student, Johnson



Samuel Curtis Johnson Graduate School of Management

Cornell Directory Entry


Deepak Sirwani is a Ph.D. Candidate in Marketing at Cornell University. His research centers on consumer judgments and decisions within real-world marketing contexts. Deepak’s dissertation delves into judgments involving numbers, with applications in areas such as ratings, time perception, and emerging technologies like non-fungible tokens (NFTs). Additionally, his research encompasses consumers' store choices and examines the influence of being in love on decision-making. Broadly, Deepak’s passion lies in uncovering novel patterns in human decision-making, thereby exploring the uniqueness of human intelligence compared to artificial intelligence.

Recent Courses

  • NCC 4530/NCC 5530 - Marketing Management